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Fundraising and responding to vulnerable people

Our policy

The Donkey Sanctuary relies entirely on donations from individuals and grants from organisations to fund our work – without our donors we could not carry out our vital work caring for and supporting donkeys and the people who they come into contact with, and funding research. We aim to communicate with supporters in the ways in which they are most comfortable and this includes mail, email, SMS, phone and in person.

Every donor is an individual with a unique background, experiences and circumstances – and every interaction between a fundraiser and donor is different. We believe that everyone should have the opportunity to donate if they are willing and able to do so, and that denying people the chance to give based on appearance, age or behaviour alone may be considered discriminatory.

It is inevitable that we will come into contact with people who are vulnerable and do not have the mental capacity to make informed decisions about their giving. This can happen either through our own communications or through communications from the agencies who work on our behalf. Our policy document outlines how we take all reasonable care to identify supporters who may be vulnerable; what action we take if we suspect a person is vulnerable; and what action we take if we suspect they lack the mental capacity to make informed decisions about their giving.

Download our fundraising and responding to vulnerable people policy