Invisible animals: Exploring public discourses to understand the contemporary status of donkeys in Britain

Established representations of donkeys in western literature and popular culture have often been negative, portraying the animals as stupid, inept, and bad tempered. To understand whether such representations are reflected in contemporary understandings of donkeys, we constructed a digitized body of texts (a corpus) from contemporary (public-facing) news articles and (public-produced) social media posts about donkeys, which we analyzed using quantitative and qualitative language analysis techniques drawn from corpus linguistics and discourse analysis. We supplemented this with focus groups conducted with members of the public to gather insights and reflections on key patterns of representation in two key news texts identified in the linguistic analysis. This combined approach, which is novel in its application to animal welfare topics, revealed that donkeys are most commonly represented as figures of entertainment, ridicule, and as victims of hardship and suffering (i.e., animals in need). We argue that such representations can sideline, obscure and “invisibilize” the real animals, leading to persistent misunderstandings and false conceptions about donkeys, which are further perpetuated through language use and can be difficult to disrupt and change. These findings have important implications for animal welfare, education programs, and public communication about donkeys. Finally, we highlight areas where incorrect, unhelpful, and potentially damaging representations can be challenged by those seeking to improve the contemporary status of donkeys.